Archive for December, 2013

Sell the Sizzle Not the Steak

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What about the “Sauce”

SteakIf you have been around sales and marketing for any length of time you are likely to have heard the term “Sell the Sizzle Not the Steak”. What does it mean and where does it come from and I guess more importantly how you might adopt it.

The term “Sell the Sizzle ...

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Reciprocity

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Giving

How this one word can literally change your approach to sales and your life. When you truly understand the power of Reciprocity be aware that it might make you a little cynical, a small price however to pay for a truly powerful tool. Like any tool there are many applications, I’d just like to ...

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