Re-Targeting

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Re-Targeting

There are many ways you can segment your website visitors to maximise your advertising spend with Re-Targeting.

In this article, I’m going to talk about Visitors and Customers focusing on five areas and behaviours that will increase revenue.

Firstly though, why would you need to use re-targeting as a strategy.

Why Use Re-Targeting.

One of the most important aspects of re-targeting is that we already know that there is a level of interest or behaviour.

Re-Targeting is effective because it isolates either an interest an ...

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Get More Leads to Bricks and Mortar Businesses

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Get More Leads to Bricks and Mortar Businesses

When asked the straight question when taking about how to get more leads, “what does your business need most” most local or small business owners whose businesses are predominantly Bricks and Mortar, respond with “more sales”.

And of course, they are right. However, focusing on more sales alone won’t resolve the issue. To get more sales, we first need to focus on get more leads.

When talking about leads and creating sales from them there ...

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Why You Need a Business Coach

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Why You Need a Business Coach

 

Improved Performance

In many cases, most businesses can benefit from improved performance as a result of business coaching and that is why you need a business coach.

The performance improvements can come from a variety of areas. Most business owners and leaders are so active in the business that they rarely get time to focus on the business. It is the focus on the business which delivers the identification of opportunity. Appointing a coach is the first ...

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I Just Increased Your Profit

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I just increased your profit!

Simply by reading this post to its end will increase your profit. Undoubtedly you will recognise some of the comments and you might even resonate with most of them, particularly if you’re a small to medium sized business owner.

Regardless of why we are in business, unless we have a clear understanding of what needs to be done within the business, and prioritise each of the tasks, then the likely hood is that profits and cash flow ...

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Social Media for Business

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Social Media for Business

There are many business owners who think that Social Media is a complete waste of time. The reality is very much different and unless you stop to reconsider you might well be handing the advantage to your closest competitors. It is estimated that 2.8 billion people will be using Social Media by 2018, that’s roughly 31% of the worlds population, on average 50% of those users are between the age of 25 and 70 an age group ...

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Social Media Sells

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The World of Social Media

The popularity of social media, as a way for businesses to communicate, advertise and become visible, has led many marketing agencies to implement it in their marketing campaigns. Recent researches have shown that 80% of the internet users can be easily reached via different social media blogs and networks. That is the reason why so many businesses from different spheres and parts of the world have welcomed and are actively using the social media platforms in ...

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Connecting With Your Sales Team

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Sometimes the difference between achieving the Sales Target or not can have a lot to do with the connection between you and your sales team. Incidentally, although I focus in this article on sales teams the principles here relate to most any team where there is an outcome to be achieved.

The frameworks of Transformational Leadership and Maslow’s Hierarchy of Needs coupled with the five elements listed below will create strong, successful cohesive sales teams capable of delivering beyond expectation.

  • Vision
  • Motivation
  • Empowerment
  • Management
  • Relationships

Surprisingly, the ...

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Learn to Lead

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Learn Lead

 

 

 

 

 

 

Learning to be an Effective Leader

Learning to Lead is undoubtedly one of the hardest skills a business owner needs to master in order to develop the skills and talents from all team members. Peter Drucker the renowned Australian Born, American Business Consultant famously ...

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Sell the Sizzle Not the Steak

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What about the “Sauce”

SteakIf you have been around sales and marketing for any length of time you are likely to have heard the term “Sell the Sizzle Not the Steak”. What does it mean and where does it come from and I guess more importantly how you might adopt it.

The term “Sell the Sizzle ...

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