Sales

Re-Targeting

Posted by:

Re-Targeting

There are many ways you can segment your website visitors to maximise your advertising spend with Re-Targeting.

In this article, I’m going to talk about Visitors and Customers focusing on five areas and behaviours that will increase revenue.

Firstly though, why would you need to use re-targeting as a strategy.

Why Use Re-Targeting.

One of the most important aspects of re-targeting is that we already know that there is a level of interest or behaviour.

Re-Targeting is effective because it isolates either an interest an ...

Continue Reading →
0

Connecting With Your Sales Team

Posted by:

Sometimes the difference between achieving the Sales Target or not can have a lot to do with the connection between you and your sales team. Incidentally, although I focus in this article on sales teams the principles here relate to most any team where there is an outcome to be achieved.

The frameworks of Transformational Leadership and Maslow’s Hierarchy of Needs coupled with the five elements listed below will create strong, successful cohesive sales teams capable of delivering beyond expectation.

  • Vision
  • Motivation
  • Empowerment
  • Management
  • Relationships

Surprisingly, the ...

Continue Reading →
0

Sell the Sizzle Not the Steak

Posted by:

What about the “Sauce”

SteakIf you have been around sales and marketing for any length of time you are likely to have heard the term “Sell the Sizzle Not the Steak”. What does it mean and where does it come from and I guess more importantly how you might adopt it.

The term “Sell the Sizzle ...

Continue Reading →
0

Reciprocity

Posted by:

Giving

How this one word can literally change your approach to sales and your life. When you truly understand the power of Reciprocity be aware that it might make you a little cynical, a small price however to pay for a truly powerful tool. Like any tool there are many applications, I’d just like to ...

Continue Reading →
0