Search Engine Optimisation
Search Engine Optimisation is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results.
In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
SEO (Search Engine Optimisation) may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engine.
Understanding what we are optimising for is critical. Many SEO companies simply look at driving traffic to your site as an indicator of how successful they are.
At Allan Forbes Sales & Digital Marketing Solutions we focus on generating targeted leads which convert to sales increasing the return on your marketing investment.