Search Engine Optimisation

Search Engine Optimisation

Search Engine Optimisation is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results.

In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

SEO (Search Engine Optimisation) may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engine.

Understanding what we are optimising for is critical. Many SEO companies simply look at driving traffic to your site as an indicator of how successful they are.

At Allan Forbes Sales & Digital Marketing Solutions we focus on generating targeted leads which convert to sales increasing the return on your marketing investment.

Take Your Business to the next level

Allan Forbes Sales & Digital Marketing Solutions increase the visibility of your website and pages so that the search engines can easily match your content with people who are specifically looking for it. This process will dramatically increase the quality of people visiting your site, the volume may not be significant, but there readiness to engage will be very high.

Digital Audit

The first part of the process starts will a full audit of your existing online presence and activity.Your content, keywords, services and customer engagement strategies.

We will look at your current Web Site it’s page structure and how it all links together, how easy it is for your customers to find what they are looking for and make a purchase.

How you currently measure who visits, how long they stay and where they are looking, what actions they take if any whilst they are browsing your site.

Your Social Media forms an integral part of your marketing plan, so Facebook, Twitter, Google and Instagram all need to form part of your overall Search Engine Optimisation Strategy.

Search Engine Optimisation
Search Engine Optimisation

On Page SEO

Understanding what the search engines are looking at and its relevancy to how they return your site in the searches is an ever evolving science.

The content on your pages is becoming more and more important and it’s not just the quantity of the content it is the relationship between the content and your business.

Content Management Systems (CMS) are rapidly becoming the platform of choice, they are extremely efficient at delivering exactly what Google, Bing and Yahoo are looking for in terms of quality.

Off Page SEO

Whilst On Page SEO is what the Search Engines think about your site, Off Page Seo is more about the Search Engines evaluating what the community thinks about your site.

Again it is very much about quality and not quantity, having good quality back-links is far more valuable than having lots of poorly cited links, in fact the search engines are likely to look negatively in this.

Off Page SEO goes beyond link building and includes the quality of your citations, the authority your site creates, your social reputation, your history, social shares and likes.

If you are a Local Business Off Page SEO is massively important and done well will give you a significant competitive advantage over your competition.

Search Engine Optimisation

Our Process

Before embarking on a Search Engine Optimisation (SEO) project it is important to understand the process involved in creating an effective and successful SEO campaign. Allan Forbes Sales & Digital Marketing Solutions cater for clients who are looking for long term measurable and predictable results.

360° Analytics

The first task when looking for optimal performance from your marketing content is to understand exactly where you are today and have a clear objective of where you want to go.


When scoping Keywords we need to consider what your customers might type into their browsers, then cross reference this with how that relates to actual searches. Keywords are an important element in Search Engine Optimisation.


When optimising for lead conversion you need to ensure that On Page and Off Page strategies complement each other. Having a congruent plan will enhance your organic customer growth.

Link Building

Link Building comes in many forms, creating authority and quality citations is crucial in building your search engine reputation.

Lets Get Your Project Started

More Leads | More Sales | More Profit

Search Engine Optimisation is an essential part of your lead generation strategy. Make a positive decision to take a step forward and increase the number of targeted, highly converting visitors to your website, today.