Posts Tagged 'marketing'

I Just Increased Your Profit

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I just increased your profit!

Simply by reading this post to its end will increase your profit. Undoubtedly you will recognise some of the comments and you might even resonate with most of them, particularly if you’re a small to medium sized business owner.

Regardless of why we are in business, unless we have a clear understanding of what needs to be done within the business, and prioritise each of the tasks, then the likely hood is that profits and cash flow ...

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Social Media Sells

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The World of Social Media

The popularity of social media, as a way for businesses to communicate, advertise and become visible, has led many marketing agencies to implement it in their marketing campaigns. Recent researches have shown that 80% of the internet users can be easily reached via different social media blogs and networks. That is the reason why so many businesses from different spheres and parts of the world have welcomed and are actively using the social media platforms in ...

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Sell the Sizzle Not the Steak

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What about the “Sauce”

SteakIf you have been around sales and marketing for any length of time you are likely to have heard the term “Sell the Sizzle Not the Steak”. What does it mean and where does it come from and I guess more importantly how you might adopt it.

The term “Sell the Sizzle ...

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Reciprocity

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Giving

How this one word can literally change your approach to sales and your life. When you truly understand the power of Reciprocity be aware that it might make you a little cynical, a small price however to pay for a truly powerful tool. Like any tool there are many applications, I’d just like to ...

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