Posts Tagged 'sales and marketing'

Connecting With Your Sales Team

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Sometimes the difference between achieving the Sales Target or not can have a lot to do with the connection between you and your sales team. Incidentally, although I focus in this article on sales teams the principles here relate to most any team where there is an outcome to be achieved.

The frameworks of Transformational Leadership and Maslow’s Hierarchy of Needs coupled with the five elements listed below will create strong, successful cohesive sales teams capable of delivering beyond expectation.

  • Vision
  • Motivation
  • Empowerment
  • Management
  • Relationships

Surprisingly, the ...

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Sell the Sizzle Not the Steak

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What about the “Sauce”

SteakIf you have been around sales and marketing for any length of time you are likely to have heard the term “Sell the Sizzle Not the Steak”. What does it mean and where does it come from and I guess more importantly how you might adopt it.

The term “Sell the Sizzle ...

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Reciprocity

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Giving

How this one word can literally change your approach to sales and your life. When you truly understand the power of Reciprocity be aware that it might make you a little cynical, a small price however to pay for a truly powerful tool. Like any tool there are many applications, I’d just like to ...

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