Why You Need a Business Coach
In many cases, most businesses can benefit from improved performance as a result of business coaching and that is why you need a business coach.
The performance improvements can come from a variety of areas. Most business owners and leaders are so active in the business that they rarely get time to focus on the business. It is the focus on the business which delivers the identification of opportunity. Appointing a coach is the first step to taking time focus on the business performance.
It is easy to procrastinate. It’s likely that most of the improvements identified by a business coach are not news to the business owner. The business owner probably already knows these areas need improving. Having now appointed a business coach with fees, the owner is more likely to take action and deliver the improvements, that’s why you need a business coach.
A business needs a coach working with the owner to set out a strategy. From that strategy they will create an plan which the business owner is responsible for delivering. The business coach will hold the owner accountable, the accountability is a strong driving force in the relationship between owner and coach.
In many circumstances where there are Boards/Shareholders and/or Partners, appointing a coach can be a cohesive action. When direction and opinion become fractured having an experienced unbiased opinion can very often lift pressure, ease tensions and give a platform for creative debate and planning. Great business coaches should lead owners to discover the “aha” moments creating that competitive advantage.
You’ll Make More Money
If you have done your homework right and selected the right coach, you will make more money. Every coach has their own system, Alex Ferguson took Manchester United to Global Envy with his system. Andy Murray continually changes his coach as his development needs change, those changes took him to World No1
As a business leader/owner, you might think that you’ve got everything covered. And whilst you will certainly have your areas of excellence, you and your business will benefit greatly from coaching.
Why You Need a Business Coach
When appointing a business coach you need to take time to access. You need to access your own areas of expertise and weakness. A personalised SWAT analysis will identify the areas where you and your business will benefit from coaching.
Once you have identified where you need help, you can then set about finding a coach with the skills to complement the business needs.
You need a business coach with skills that complement and enhance your own. Someone with a great positive can do attitude who isn’t afraid to set the bar high and hold you accountable. After all it’s your money your wasting if you don’t appoint a coach that’s going to push you hard but fair.
Sir Richard Branson Said….
“It’s always good to have a helping hand at the start”
“I wouldn’t have got anywhere in the airline industry without the mentorship of Sir Freddie Laker. Now, I love mentoring young entrepreneurs. As American author and businessman Zig Ziglar said: “A lot of people have gone further than they thought they could because someone else thought they could.” Find a mentor,” wrote the Virgin Group founder”
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